WHATS HAPPENING AT URBANO GOODS

Meet the Camera Car

Meet the Camera Car

Chris Vasquez by Chris

Blog Title: Behind the Lens of the Longest Road – Inside Joe Black, Our Rolling Film Studio

At first glance, it looks like just another 1991 Toyota Land Cruiser FJ80. Caked in dust, crawling with trail scars, and weighed down with a roof rack full of gear. But Joe Black is no ordinary rig—he’s the heartbeat behind every frame, the eye of the expedition, and the soul of our storytelling.

Welcome to the camera car of the longest road.


The Cinematic Companion

Joe Black is more than a support vehicle—he's a fully operational media studio on wheels. Built on a slow-but-bulletproof 3FE engine and 4-speed automatic transmission, Joe Black is purpose-built for the long haul. He’s going where the others can’t—from the cactus-spiked trails of Baja to the mist-choked jungles of Central America, always scouting, always filming.

He’s our camera truck, our recovery mule, our rolling edit bay. And everything inside has a purpose.


Interior Compartment Breakdown: Form Meets Function

Inside Joe Black, every square inch has been reimagined for one thing: capturing the raw beauty and chaos of a 50,000-mile expedition.

1. The Operator’s Nest The rear passenger area has been gutted and rebuilt with soundproofing, a dual-layer floor, and a gimbal-mounted seat system. This is the domain of the lead camera operator.

  • Shock-absorbing seat mounts allow stabilized handheld shooting on the move.

  • Camera harness ports in the floor allow secure storage of gimbals and DSLR rigs.

  • Quick-access charging drawer below the seat powers everything from mirrorless cameras to GoPros.

2. Side-Mounted Drone Deployment Bay A custom compartment with padded interior walls houses:

  • DJI Air 3 drone with folding wings, filters, and spare batteries

  • External controller dock and 12V charging

  • Fast-release magnetic latch for rapid deployment at road pull-offs

3. Rear Storage & Recovery Platform The cargo area is where gear and grit collide.

  • Aluminum drawer system fitted with:

    • Drone props, lenses, SSDs, and weatherproof cases

    • Recovery kit: soft shackles, kinetic rope, snatch block, shovel

    • Dual-battery portable charging bank

  • Pelican cases locked into molle-backed panels contain:

    • Backup mirrorless camera bodies

    • Mic kits, lavs, directional booms

    • SD card vault with backup redundancies

4. Roof Rack Camera Rail & Boom Mount The full-length rack isn’t just for looks—it’s a filming platform.

  • Cinematic rail slider for panning roof shots

  • 360-degree rotating camera boom (modded painter’s pole with carbon extension)

  • Solar panel (200W) powers the Redarc battery system via a waterproof controller box

5. Onboard Editing Bay In moments between movement, content comes alive.

  • A fold-down aluminum table fitted behind the driver’s seat creates an editing workspace

  • MacBook Pro with rugged SSD backups

  • 12V fan, Redarc inverter, and solar-fed power station

  • USB-C hub wired to Starlink Mini uplink for cloud syncing footage when available


Built for the Journey, Tuned for the Shot

Joe Black isn’t pampered. He’s punished. Every mile of this journey—from Baja’s sand traps to El Salvador’s jungle storms—is a trial by terrain. And he’s built to keep up.

Drivetrain & Suspension

  • 3FE inline-6 engine, mechanically simple and field-serviceable

  • Heavy-duty OME lift with Nitrocharger shocks

  • Reinforced steering components

  • Rear leaf pack re-arched to support camera loadout weight

Navigation & Comms

  • Garmin Overlander GPS

  • GMRS comms linked to convoy

  • Garmin InReach Mini for satellite SOS

  • Starlink Mini for live data transfers

Field Repair Ready Joe Black also serves as the team’s recovery hub. Within the gear drawers are:

  • Spare belts, U-joints, hoses, radiator cap, brake pads

  • Epoxy, steel strap, wire, clamps, JB Weld

  • ARB air compressor + tire plug kits

  • Full metric tool roll and multimeter

Every tool is there to fix not just Joe—but any rig that falters.


Clothing & Gear, Always On Deck

The camera team lives in extremes, so we’re layered up for every climate:

Baja & Central America

  • Lightweight, UV-resistant clothing

  • Merino wool base layers for sweat control

  • Insect-repellent socks and gaiters

Andes & Alaska

  • 3-layer Gore-Tex shells

  • Down puff jackets and insulated pants

  • Thermal gloves, neck gaiters, and waterproof boots

All Zones

  • Buffs (for dust and wind)

  • Wide-brim hats and quick-dry sun shirts

  • Touchscreen gloves for cold-weather filming


The Magic of Motion

It’s not glamorous. Filming at 5 a.m. while knees-deep in river mud, editing on an inverter while parked at 13,000 ft, replacing a drone prop mid-rainstorm. But that’s where the magic lives—when real adventure meets raw storytelling.

Joe Black isn’t just a tool. He’s part of the team. And every frame you see, every moment you feel, came through his lens.


More roads ahead. More stories to tell.

#JoeBlackExpedition #BehindTheLens #CameraCarChronicles #PanAmericanProject

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